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The Local Lead-Gen Playbook
The Local Lead-Gen Playbook
GMB, door hangers, NextDoor, referral incentives, Facebook groups, Google Local Service Ads, and the one thing nobody talks about (review velocity). With expected CAC by channel.
What's inside
- Channel-by-channel CAC benchmarks (real Roostr operator data)
- GMB the right way — categories, photos, posts, review velocity
- Door hangers — design, drop density, conversion math
- Referral incentive structures that don't kill margin
- Local Service Ads — when it's worth it, when it isn't
Quick questions
Which channel first?
GMB. Always. The playbook spends 6 pages on it.
Trusted by operators
1,200+ downloads
“I built my entire pricing sheet from this. My average ticket went up 18% in 30 days.”
Owner, Crystal Clear Pressure Washing, Tampa, FL
“The margin-per-crew-hour math finally made it obvious which jobs were quietly losing me money.”
Owner, Sunrise Window Cleaners, Austin, TX
“Printed the checklist, laminated it, gave one to every truck. Callbacks dropped fast.”
Operations, Big Sky Exterior Co., Boise, ID